Privacy Notice

Ulliance, Inc. Privacy Policy

Last Updated: July 27, 2026

1. Introduction and Scope

Ulliance, Inc. (“Ulliance,” “we,” “us,” or “our”) respects your privacy and is committed to handling personal information responsibly. This Privacy Policy describes our practices for our publicly available website, the employee portal where employees can view and interact with benefits resources, and related online and offline interactions (collectively, the “Services”).

This Privacy Policy applies when Ulliance processes personal information in connection with the Services, including online access to benefits resources, employee portal functionality, related communications, support, and administrative activities. This Privacy Policy does not apply to employees in their capacity as Ulliance personnel, and other notices may apply to that relationship.

If your employer, client organization, benefits provider, or benefits administrator provides information to Ulliance or makes resources available through the Services, that organization’s privacy notices, benefit plan documents, or other terms may also apply to its processing of your information.

By using the Services, you acknowledge that you have read and understand this Privacy Policy. We, our service providers, and certain third parties may use cookies, pixels, JavaScript tags, clear gifs, and similar technologies as described in this Privacy Policy. These technologies may collect information such as browsing activity, device information, IP address, and interactions with our content.

2. Information We Collect

We collect personal information when you use our website or employee portal, communicate with us, or interact with benefits resources.

A. Categories and Examples

We collect the following categories of personal information. The examples below are illustrative and may vary based on your relationship with Ulliance, your employer’s benefits program, and how you use the Services. We seek to collect and use personal information only as reasonably necessary for the purposes described in this Privacy Policy.

Note: Ulliance does not sell personal information. Ulliance does not use employee portal activity, support communications, or benefits-related information for targeted advertising.

B. Sources of Information

• • Directly from you when you visit our website, create or use a portal account, submit information through portal forms, communicate with us, request support, complete surveys, or otherwise use the Services.
  • Automatically from your browser, device, and applications through cookies, pixels, JavaScript tags, clear gifs, and similar technologies when you interact with the website, employee portal, and related Services.
  • From third parties, including employer or client organizations, benefits partners or administrators, service providers, analytics providers, and other parties that help us provide, secure, analyze, or improve the Services.

3. How We Use Information

We use personal information for the following purposes and only as reasonably appropriate for the nature of the Services and our relationship with you:

• Operations and service delivery: provide, operate, maintain, and support the website, employee portal, benefits resources, and related Services; fulfill your requests; and manage portal functionality.
• Account and communications: create and manage accounts; authenticate users; send account notices, security alerts, service updates, and administrative messages; respond to inquiries; and collect feedback.
• Benefits resources and personalization: present relevant benefits resources, remember preferences, support portal interactions, and personalize your experience with the Services.
• Measurement, analytics, and public website advertising: measure use of the website and employee portal; understand how users interact with the Services; improve performance, content, and usability; operate internal reporting dashboards; and measure or deliver public website advertising where enabled.
• Product and feature development: research, design, test, and improve features, resources, and user experience; debug and monitor reliability and quality.
• Security, integrity, and fraud prevention: detect, prevent, and investigate fraud, abuse, unauthorized access, and violations of terms; protect against bot activity and threats; maintain platform reliability; and support quality assurance.
• Employer, client, and benefits partner support: support benefits administration, respond to employer or client requests, make benefits resources available, provide reporting where appropriate, and share aggregated or deidentified insights where consistent with the Services.
• Legal, compliance, and corporate governance: comply with legal obligations and legal process; respond to lawful requests; enforce agreements and terms; protect our rights; and support corporate transactions and governance.

4. How We Disclose Information

We disclose personal information to the following recipient categories for the purposes described above and as reasonably necessary to provide, secure, administer, and improve the Services.

• Affiliates and subsidiaries: within our corporate family for centralized operations, security administration, product and portal support, internal audit, corporate governance, and as otherwise consistent with this Privacy Policy.
• Service providers: vendors performing services for us under contracts that restrict their use of personal information, including cloud hosting and infrastructure, portal development, customer support tools, contact center services, security monitoring, analytics, email or SMS delivery, call routing or recording support, advertising and measurement support for the public website where enabled, and other operational support.
• Employer or client organizations and benefits partners: as needed to provide the Services, support benefits administration, verify eligibility, respond to requests, make benefits resources available, coordinate with applicable benefit programs, and provide reporting or support related to the Services.
• Legal, safety, and corporate transactions: to comply with subpoenas, court orders, and other lawful requests; enforce terms and investigate violations; protect the rights, property, and safety of Ulliance, users, clients, and the public; and support due diligence or completion of mergers, acquisitions, financings, or asset transfers.

We may also disclose information with your consent or at your direction. When we engage vendors, we require contracts that restrict their use of personal information to providing services for us or as otherwise permitted by our instructions and the terms of their engagement, and that include appropriate confidentiality, security, and data-handling obligations.

5. Analytics and Advertising

Ulliance does not sell personal information. Ulliance does not use employee portal activity, support communications, or benefits-related information for targeted advertising. We may use cookies and similar technologies on the public website for site operations, security, analytics, measurement, targeted advertising where enabled, and service improvement. You can manage cookies and similar technologies through your browser or device settings and through any preference tools Ulliance makes available on the Services.

6. How to Exercise Your Choices

• Browser and device controls: you can use browser and device settings to block, delete, or manage cookies and similar technologies. Disabling certain technologies may affect the functionality, security, or availability of the Services.
• Cookie and preference tools: where Ulliance offers cookie or preference tools, you can use those tools to adjust your choices for the Services. You may also disable or delete individual cookies through your browser settings.
• Opt out of promotional messages: To opt out of promotional emails, you may follow the “unsubscribe” instructions in the email message. To opt out of promotional text messages, you may reply to our message with “STOP” to opt out of future text messages. Reply “HELP” for assistance. Even if you opt out of receiving marketing messages, we may still send you transactional, account, or service-related messages, such as responses to your questions or messages about the Services.
• Portal information and preferences: You may be able to review or update certain account information and preferences within the employee portal. For benefits eligibility, coverage, or plan information, you may need to contact your employer, client organization, benefits provider, or benefits administrator.
• Analytics and advertising tools: We may use analytics and advertising tools to better understand how users interact with the Services and to measure or deliver public website advertising where enabled. Those tools may provide their own settings or opt-out mechanisms, and you can also manage many analytics and advertising technologies through browser and device controls.

7. Sensitive or Benefits-Related Information

As described in Section 2, Ulliance may collect benefits-related information, including health or wellness information, dependent or beneficiary information, benefits eligibility information, or benefits resource interactions, when you choose to provide it or when it is needed to provide the Services. We use this information to provide benefits resources, respond to requests, support benefits administration, secure and administer the Services, and comply with applicable obligations. We seek to limit access to this information to personnel and service providers with a business need to know, and we do not use benefits-related information for targeted advertising.

8. Cookies, Pixels, and Other Tracking Technologies

We and, where applicable, our service providers use cookies, pixels, JavaScript tags, clear gifs, and similar automated data collection technologies to operate the Services, provide features, remember preferences, perform analytics, detect fraud, maintain security, improve the website and employee portal, and measure or deliver public website advertising where enabled. These technologies may collect information such as your IP address, browser and device type, unique device and cookie identifiers, pages viewed, links clicked, date and time information, approximate location, browsing activity on the Services, and interactions with public website advertisements where enabled.

The types of cookies and similar technologies used on the Services include:

• Strictly necessary cookies: These cookies are required for the operation of the Services. They enable core functionality such as user authentication, security, load balancing, and fraud prevention. These cookies cannot be disabled without impairing the Services.
• Functional cookies: These cookies enable enhanced functionality and personalization, such as remembering your preferences, maintaining portal settings, supporting embedded content, or enabling features within the Services. If you do not allow these cookies, some features may not function properly.
• Performance and analytics cookies and pixels: These technologies allow us to count visits, measure traffic sources, understand how visitors navigate and use the Services, and measure public website marketing performance where enabled, so we can improve performance and user experience. These tools may assign unique identifiers to your browser and collect information such as pages visited, session duration, and interactions with content.
• Targeting, advertising, and identity cookies and pixels, if applicable: Where enabled on the public website, advertising-related technologies may be used to build interest profiles, deliver relevant advertisements on the public website or across other websites, facilitate retargeting or audience segmentation, conduct cross-device matching, and measure advertising effectiveness. Ulliance does not use employee portal activity, support communications, or benefits-related information for targeted advertising.

Where Ulliance makes cookie or preference tools available, you may use those tools to manage certain tracking technologies. You may also manage cookies through your browser or device settings. Employee portal functionality may depend on certain necessary cookies and security technologies.

9. Call Recordings and Offline Collection

When you call or otherwise communicate with Ulliance support, Ulliance or its service providers may collect information such as the call date, time, duration, originating number, and, if applicable, the content of the call or communication. We process this information to provide support, conduct quality assurance and training, maintain metrics and analytics, prevent fraud, maintain security, resolve disputes, and improve the Services. Where required, we provide call‑recording notices or obtain consent. We do not use support call recordings for targeted advertising.

10. Data Retention

We retain personal information for as long as reasonably needed to provide the Services, for the purposes outlined in this Privacy Policy, to comply with legal obligations, resolve disputes, enforce agreements, and protect our rights and users. Retention varies by category and context; we apply documented criteria such as business need, sensitivity, user expectations, legal or regulatory requirements, and technical constraints. When we no longer need personal information, we will delete, de‑identify, or aggregate it, consistent with applicable law. When we de‑identify information, we commit to maintain it in de‑identified form and not to attempt to reidentify it except to test and validate our de‑identification processes or as otherwise permitted by law.

11. Security

We use administrative, technical, and physical safeguards designed to protect personal information, including access controls, encryption in transit, monitoring, and other safeguards appropriate to the nature of the information and the Services. We seek to limit access to personal information to personnel and service providers with a business need to know. Please note, however, that no system can be guaranteed to be 100% secure. In the event of a qualifying data breach involving personal information, we will notify affected individuals if required by law and in compliance with applicable requirements.

12. Children’s Privacy

The Services are intended for a general audience and are not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn that a child under 13 has provided personal information, we will delete it. Parents or guardians who believe their child has provided personal information to us may contact us using the information below to request deletion.

13. External Links and Third-Party Resources

The Services may link to third‑party websites, resources, or services, including benefits partners or other resources made available through the employee portal. Those third parties are responsible for their own content, services, and privacy practices, and their privacy practices are governed by their own policies. We encourage you to review those policies before providing information to third parties.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will post the updated Privacy Policy and adjust the “Last Updated” date. Where appropriate, we may provide additional notice through the Services or by other reasonable means. Your continued use of the Services after changes indicates acceptance of the updated Privacy Policy where permitted by applicable law.

15. How to Contact Us

If you have questions about this Privacy Policy, you may contact us using the information below. We may need to verify your identity or coordinate with your employer, client organization, benefits provider, or benefits administrator before responding to certain requests.

• Company address: 3250 W Big Beaver Rd Suite 200, Troy, MI 48084
• Email: info@ulliance.com
• Phone: 866.648.8326